Check this out! a New toy for Architect and Visualizer!

http://www.youtube.com/watch?v=AfmkVMTciN4

free to download trial demo...

source: http://lumion3d.com

Lumion® details

Lumion is a real-time 3D visualization tool for making movies and still shots of architecture, planning and design. It is also possible to give live demonstrations.
The power of Lumion is that it offers excellent graphics in combination with a fast and efficient workflow, saving time, effort and money.

Lumion comes in two editions: Basic and Ultimate. This page shows all the capabilities of both editions. For a full comparison, click here

Content

Content import

Lumion imports contents from 3D authoring tools, such as Google Sketchup, Autodesk products and many other software packages.

Some features:

- Imports DAE, FBX, MAX, 3DS, OBJ, DXF
- Imports TGA, DDS, PSD, JPG, BMP, HDR and PNG images
- Importing lightmaps is possible

Content library

Lumion also contains a content library with buildings, cars, people, animals, street furniture, roads, pavement, stones, hedges, etc.

• 144 Plants and trees (affected by wind)
• 54 Building types
• 20 Animated adults (walk cycles or idle animations)
• 20 Children (not animated)
• 26 Animated animals (birds, farm animals, pets, fish)
• 71 Cars, trucks, busses and boats
• 209 Miscellaneous models (street furniture, traffic signs, etc)

Material library

• 312 built-in materials
• 8 customizable material types (water, glass, billboard, lightmap etc)

Environments and weather

• 28 x Landscape types
• 6 x Water types
• Customizable weather (Cloud cover, sun position etc)

Scene creation

Lumion provides scene creation using a full GPU based 3D interface and real-time editing. It provides landscape creation, adjustment of daylight, sun, sky, clouds and water.  Highly optimized rendering makes adding tons of 3D content to the scene possible.

Some features:

• Realistic water, several water types
• Advanced sky and cloud rendering, animated clouds
• Landscape rendering and editing, over 40 landscape themes
• Accurate measurements to place objects, marker tools for precise placement
• Easy material editing, 321 materials in the content
  library

Output to movies and images

Users can create movies by simply taking photographs of their scene. The camera path between the photographs is automatically generated.

Some features:

• Output to MP4 and picture sequence, maximum resolution 1080p
• Support for print-resolution still images, maximum resolution is 7680×4320
• Edit Camera speed, smoothness, view angle
• Animate objects and create sky/sun animations
• Edit scene effects, such as object movement, sky/sun animations
• Add title screen and post processor effects
• 2D and 3D formats for side-by-side stereoscopic 3D playback

Theater mode

Using theater mode, giving live demonstrations of your scene is very easy.

Some features:

• Quality level adjustment  for speeding up rendering on low-end machines

Requirements

- Requires Windows XP, Vista, or Windows 7
- Requires NVidia GeForce 8800 or similar ATI/AMD
- NVidia 260GTX / ATI 5850 or faster recommended

but i haven't try it out yet...:)